@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700&family=Libre+Caslon+Display&display=swap');
:root{--ink:#172b2c;--cream:#f5f3ec;--gold:#baaa7a;--line:#d5d9cf}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:95px}body{margin:0;background:var(--cream);color:var(--ink);font:16px/1.65 'DM Sans',sans-serif}a{color:inherit;text-decoration:none}button,input{font:inherit}button,a,input{touch-action:manipulation}button{cursor:pointer}header{height:94px;display:flex;align-items:center;justify-content:space-between;padding:0 4.5%;background:var(--cream);border-bottom:1px solid var(--line)}.brand{font-size:13px;font-weight:700;letter-spacing:.09em;display:flex;align-items:center;gap:7px;white-space:nowrap}.brand-light{font-weight:400}.brand-icon{font-size:33px;margin-right:6px}nav{display:flex;align-items:center;gap:27px;font-size:13px}.nav-cta{border:1px solid var(--ink);padding:12px 20px}.menu-toggle{display:none}h1,h2{font-family:'Libre Caslon Display',Georgia,serif;font-weight:400;line-height:1.03;letter-spacing:-.035em;margin:22px 0 30px}h1{font-size:clamp(57px,5.8vw,96px)}h2{font-size:clamp(44px,4.6vw,73px)}h3{font-size:23px;line-height:1.3;font-weight:500;letter-spacing:-.03em}.eyebrow{font-size:10px;font-weight:600;letter-spacing:.19em;line-height:1.7}.hero{display:grid;grid-template-columns:1fr 1fr;min-height:680px}.hero-copy{padding:65px 11% 45px 9%}.hero .intro{max-width:420px;font-size:17px;color:#536361}.hero-image{position:relative;overflow:hidden;min-height:600px;background:#c8c4b8}.hero-image img{width:100%;height:100%;object-fit:cover;position:absolute;filter:saturate(.65)}.image-label{position:absolute;bottom:0;width:100%;padding:28px;color:white;background:linear-gradient(transparent,#172b2cbb);display:flex;justify-content:space-between;gap:20px;font-size:9px;letter-spacing:.12em}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:38px;background:var(--ink);color:white;padding:17px 24px;border:0;font-size:13px;margin-top:18px}.button span{font-size:21px}.hero-note{font-size:11px;margin-top:25px;color:#66736f}.section{padding:100px 7%}.model{display:grid;grid-template-columns:1fr 1fr;gap:10%;border-bottom:1px solid var(--line)}em{font-weight:400;color:#78857b}.model-copy{padding-top:22px}.large{font-size:25px;line-height:1.45;letter-spacing:-.03em}.model-copy>p:not(.large){color:#5b6963}.outline-note{border-left:2px solid var(--gold);padding:7px 0 7px 22px;font-size:13px;margin-top:30px}.section-heading{display:flex;justify-content:space-between;gap:60px;align-items:end;margin-bottom:40px}.section-heading>p{max-width:330px;color:#68756e}.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:32px}.steps article{border-top:1px solid #b8c2b8;padding-top:23px}.steps article>span{font-size:10px;letter-spacing:.12em}.steps p{font-size:14px;color:#63716a}.numbers{display:grid;grid-template-columns:1fr 1fr;gap:10%;background:var(--ink);color:var(--cream)}.numbers>div>p:not(.eyebrow){max-width:380px;color:#c0cbc1}.small{font-size:11px;line-height:1.6}.calculator{border:1px solid #54655e;padding:32px}.calc-top{display:flex;justify-content:space-between;font-size:9px;letter-spacing:.1em;color:#c1b58e;gap:20px}dl{margin:25px 0}dl>div{display:flex;justify-content:space-between;padding:10px 0;font-size:14px;gap:15px}dd{margin:0;white-space:nowrap}.total{border-top:1px solid #54655e;margin-top:8px;font-weight:600}.calculator label{display:flex;justify-content:space-between;font-size:13px;gap:15px}.calculator input{width:100%;accent-color:var(--gold);margin:22px 0 5px}.range-labels{display:flex;justify-content:space-between;font-size:10px;color:#b5c1b5}.result{background:#2a3e3a;padding:24px;margin:23px 0}.result>span{font-size:9px;letter-spacing:.11em;display:block}.result strong{font-size:44px;line-height:1.5;font-weight:500;color:#e5d5a6}.result p{font-size:11px;margin:0}.calculator>.small{color:#b7c2b8}.clarity{background:#e7e9e0}.clarity-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:40px;margin-top:55px}.clarity-grid article{border-top:1px solid #acb6a8}.clarity-grid p{font-size:14px;color:#526258}.faq{display:grid;grid-template-columns:1fr 1.1fr;gap:8%}details{border-bottom:1px solid var(--line);padding:22px 0}summary{font-size:17px;cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:15px}summary::after{content:'+'}details[open] summary::after{content:'−'}details p{font-size:14px;color:#5b6963}.closing{background:#d7dbcd;text-align:center}.closing h2{font-size:clamp(55px,6vw,88px)}.closing>p:not(.eyebrow){max-width:580px;margin:0 auto}.closing .draft-note{font-size:11px;margin-top:35px!important;color:#5a685a}.light{background:var(--cream);color:var(--ink)}footer{padding:35px 5%;display:flex;justify-content:space-between;align-items:center;gap:25px;font-size:11px}dialog{border:0;padding:45px;max-width:600px;width:calc(100% - 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@media(min-width:1700px){main,header,footer{max-width:1800px;margin:auto}}@media(max-width:1000px){nav{gap:15px}.brand-light{display:none}.steps,.clarity-grid{grid-template-columns:1fr 1fr}.hero-copy{padding:50px 8%}h1{font-size:65px}.hero{min-height:630px}.section{padding:75px 6%}.numbers{gap:6%}.calculator{padding:23px}}
@media(max-width:720px){header{height:78px;position:relative;padding:0 6%}.brand-light{display:inline}.brand{font-size:10px;gap:5px}.brand-icon{font-size:26px}.menu-toggle{display:block;border:0;background:none;font-size:13px;color:var(--ink)}nav{display:none;position:absolute;z-index:5;top:78px;left:0;right:0;background:var(--cream);padding:25px 6%;box-shadow:0 15px 25px #172b2c20;align-items:stretch}nav.open{display:flex;flex-direction:column;gap:18px}.hero{grid-template-columns:1fr}.hero-copy{padding:38px 6%}.hero h1{font-size:66px}.hero .intro{font-size:16px;max-width:100%}.hero-image{min-height:390px}.image-label{padding:22px;flex-direction:column;gap:4px}.section{padding:65px 6%}h2{font-size:52px}.model,.numbers,.faq{grid-template-columns:1fr;gap:20px}.model-copy{padding-top:0}.large{font-size:23px}.section-heading{display:block;margin-bottom:30px}.section-heading>p{max-width:none}.steps,.clarity-grid{grid-template-columns:1fr;gap:25px}.steps h3{margin:14px 0}.steps p{margin-top:0}.clarity-grid{margin-top:30px}.calculator{margin-top:15px;padding:22px}.result{padding:20px}.closing h2{font-size:62px}footer{flex-direction:column;align-items:flex-start;padding:30px 6%;gap:6px}footer p{margin:0}dialog{padding:34px 25px}dialog h2{font-size:44px}.calc-top{font-size:8px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

.distribution{border-top:1px solid #54655e;padding-top:20px}.distribution article{display:flex;gap:25px;padding:18px 0;border-bottom:1px solid #54655e}.distribution article>span{color:var(--gold);font-size:13px;padding-top:6px}.distribution h3{margin:0 0 10px}.distribution p{color:#c0cbc1;font-size:14px;margin:0}.distribution>.small{font-size:11px;margin-top:25px}.hero h1{font-size:clamp(65px,6.5vw,110px)}@media(max-width:720px){.hero h1{font-size:72px}}

.button,.nav-cta{justify-content:center;text-align:center}.button{gap:0;min-width:190px}

.target-summary{border-top:1px solid var(--line);margin-top:30px;padding-top:23px;max-width:430px}.target-summary strong{display:block;font-size:41px;font-weight:500;letter-spacing:-.04em;line-height:1.15}.target-summary>span{font-size:13px;display:block;margin-top:7px}.target-summary p{font-size:12px;line-height:1.6;color:#52635b;margin:12px 0 0}.case-study{background:#e7e9e0}.room-tabs{display:flex;gap:10px;margin:0 0 25px;flex-wrap:wrap}.room-tabs button{border:1px solid #a6b4a8;background:transparent;color:var(--ink);padding:12px 30px;min-width:110px;text-align:center;font-size:14px}.room-tabs button[aria-pressed=true]{background:var(--ink);color:var(--cream);border-color:var(--ink)}.comparison{display:grid;grid-template-columns:1fr 1fr;gap:25px}.comparison figure{margin:0}.comparison-photo{display:block;position:relative;background:#d1d7ce;padding:0;border:0;width:100%;cursor:zoom-in}.comparison-photo img{display:block;width:100%;aspect-ratio:4/3;object-fit:cover}.comparison-photo span{position:absolute;top:18px;left:18px;background:var(--cream);padding:8px 16px;color:var(--ink);font-size:11px;letter-spacing:.12em}.comparison figcaption{font-size:13px;padding-top:13px;color:#4f6156}.case-explanation{display:grid;grid-template-columns:1fr 1fr;gap:9%;margin-top:40px;border-top:1px solid #b7c2b5;padding-top:25px}.case-explanation h3{font-family:'Libre Caslon Display',Georgia,serif;font-size:36px;margin:10px 0}.case-explanation p{font-size:15px;color:#526258}.case-explanation .case-credit{font-size:11px;margin-top:24px}.hero{min-height:760px}#case-lightbox{max-width:1100px;padding:48px 20px 15px}#case-lightbox img{display:block;max-width:100%;max-height:73vh;object-fit:contain;margin:auto}#case-lightbox p{margin:12px 5px 0;text-align:center}nav{gap:18px;font-size:12px}
@media(max-width:1050px){.brand-light{display:none}nav{gap:12px}.nav-cta{padding:12px}}
@media(max-width:720px){.brand-light{display:inline}.comparison{grid-template-columns:1fr;gap:28px}.case-explanation{grid-template-columns:1fr;gap:8px}.room-tabs button{min-width:0;flex:1;padding:12px 15px}.target-summary strong{font-size:38px}.hero{min-height:0}.comparison-photo img{aspect-ratio:4/3}.case-explanation h3{font-size:34px}}
.case-study h2,.case-study .eyebrow{color:#172b2c}.case-study .section-heading>p{color:#526258}
.case-study,.case-study h2,.case-study h3,.case-study p,.case-study .eyebrow,.case-study figcaption{color:#111111}

.closing .contact-email{margin:28px auto 0;font-size:20px}.contact-email a{text-decoration:underline;text-underline-offset:5px}

/* Identidad azul */
:root{--ink:#102f55;--cream:#f6f8fc;--gold:#8faac8;--line:#c4d3e3}body{background:#f6f8fc;color:#102f55}header{background:#fff;height:105px}.hero{background:#fff}.hero .intro,.target-summary p{color:#425a73}.hero .eyebrow{color:#24476c}.hero .button{background:#102f55}.hero .target-summary{border-color:#b9cce0}.model{background:#102f55;color:#fff}.model em{color:#a9c6e6}.model .model-copy>p,.model .model-copy>p:not(.large){color:#e1ebf5}.model .outline-note{color:#e1ebf5;border-color:#8faac8}.case-study{background:#e9eff6;color:#111}.case-study h2,.case-study h3,.case-study p,.case-study .eyebrow,.case-study figcaption{color:#111}.room-tabs button{color:#102f55;border-color:#9eb6ce}.room-tabs button[aria-pressed=true]{background:#102f55;color:#fff}.process{background:#355779;color:#fff}.process .section-heading>p,.process .steps p{color:#e4eef9}.process .steps article{border-color:#8ba4bf}.numbers{background:#edf3f9;color:#102f55}.numbers>div>p:not(.eyebrow),.numbers .distribution p{color:#425a73}.numbers .distribution,.numbers .distribution article{border-color:#adc1d6}.numbers .distribution article>span{color:#416d9b}.clarity{background:#102b4b;color:#fff}.clarity-grid article{border-color:#7b96b4}.clarity-grid p{color:#d9e6f4}.faq{background:#fff;color:#102f55}.faq details p{color:#425a73}.closing{background:#416285;color:#fff}.closing .draft-note{color:#e1eaf5}.closing .button{color:#102f55;background:#fff}.information{background:#e9eff6;color:#102f55;display:grid;grid-template-columns:.9fr 1.1fr;gap:10%}.information>div>p:not(.eyebrow){color:#425a73}.information>div>a{text-decoration:underline;text-underline-offset:4px;font-size:14px}.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px}.information label{font-size:13px;display:block}.information input:not([type=checkbox]),.information textarea{display:block;width:100%;padding:13px;border:1px solid #a9bfd5;background:#fff;color:#102f55;margin:7px 0 20px;border-radius:0;font:inherit}.information textarea{resize:vertical}.information .privacy-check{display:flex;align-items:flex-start;gap:10px;font-size:12px}.privacy-check input{margin:4px 0 0;accent-color:#102f55}.privacy-check a{text-decoration:underline}.information .honeypot{position:absolute;left:-10000px}.information .button{background:#102f55;color:white;min-width:230px}.information button:disabled{opacity:.65;cursor:wait}#form-status{font-size:14px;line-height:1.5;min-height:1.5em}.information form{position:relative}footer{background:#102b4b;color:#e5eef7}dialog{background:#fff;color:#102f55}.brand img{width:300px;height:76px;object-fit:contain}.brand{letter-spacing:0}.menu-toggle{color:#102f55}.brand-light{display:none}.information h2{font-size:64px}
@media(max-width:1100px){header{height:95px;position:relative}.menu-toggle{display:block;border:1px solid #ccd8e6;background:#fff;padding:10px 18px}nav{display:none;position:absolute;top:95px;left:0;right:0;z-index:10;background:#fff;padding:25px 6%;align-items:stretch}nav.open{display:flex;flex-direction:column;gap:18px}.brand img{width:270px;height:70px}}
@media(max-width:720px){header{height:90px;padding:0 5%}nav{top:90px}.brand img{width:230px;height:68px}.hero-copy{padding-top:30px}.hero h1{font-size:68px}.information{grid-template-columns:1fr;gap:30px}.form-grid{grid-template-columns:1fr;gap:0}.information h2{font-size:54px}footer .brand img{width:250px}.information .button{width:100%}}

.logo-frame{position:relative;display:block;width:315px;height:82px;overflow:hidden;background:#fff}.brand .logo-frame img{position:absolute;left:-8px;top:-33px;width:335px;height:auto;max-width:none;object-fit:initial}.model>div>.large{max-width:440px;font-size:23px;color:#e1ebf5}.model-copy{padding-top:52px}footer .logo-frame{width:270px;height:72px}footer .brand .logo-frame img{width:290px;top:-29px;left:-6px}
@media(max-width:720px){.logo-frame{width:240px;height:65px}.brand .logo-frame img{width:260px;top:-25px;left:-6px}header{padding:0 4%}.menu-toggle{padding:9px 12px}.model-copy{padding-top:0}.model>div>.large{font-size:21px}}@media(max-width:370px){.logo-frame{width:205px}.brand .logo-frame img{width:225px;top:-20px}}
header{position:sticky;top:0;z-index:100;background:#ffffff;transition:box-shadow .2s ease}header.is-scrolled{box-shadow:0 6px 24px rgba(8,35,68,.16)}@media(max-width:1100px){header{position:sticky;top:0}}
header nav{font-size:15px;gap:22px}header .nav-cta{font-size:15px}@media(min-width:1101px) and (max-width:1250px){header .logo-frame{width:265px}header .brand .logo-frame img{width:285px;top:-28px}header nav{gap:15px;font-size:14px}}@media(max-width:1100px){header nav{font-size:17px;gap:20px}header .nav-cta{font-size:16px}}

footer .logo-frame{background:transparent}footer .brand .logo-frame img{filter:grayscale(1) invert(1);mix-blend-mode:screen}